Portfolio

Product development: building trust during early ideation

We were tasked with a full overhaul of key UX flows. In order to align stakeholders around the long-term vision, we needed to build trust from the very beginning.

Product development special projects: building teams with open communication and a growth mindset

We had an urgent, high-risk, high-reward project that could land us a big enterprise client. Beyond setting up the project for success, the way we worked on this project would become a defining moment for a company culture in transition.

Professional conference workshop: building skills to conduct user interviews

Have you ever made a product decision based on a hunch, a deadline, and a prayer… and then  secretly felt haunted by the thought, ‘I really hope our users actually want this?’ Well, you could ask your users… but you have to ask the right questions. In this hands-on workshop, I shared practical methods for designing, conducting, and synthesizing generative user interviews….

Transforming scheduling for researchers: from discovery interviews to insights to action

Scheduling flows were one of the biggest areas of technical and design debt in our product, and we had the customer feedback to show for it. There was a hope that we would totally overhaul the scheduling functionality and have a “big splash” marketing moment.

Aligning growth strategy with core product value: surveying our Biggest Fans

Our product was already getting a lot of traction with students, and stakeholders had many different theories about why. I wanted to better understand who our core users were and the value they derived from the product, and then develop a holistic growth strategy around that information.

Professional conference workshop: building skills to conduct user interviews

Have you ever made a product decision based on a hunch, a deadline, and a prayer… and then  secretly felt haunted by the thought, ‘I really hope our users actually want this?’ Well, you could ask your users… but you have to ask the right questions. In this hands-on workshop, I shared practical methods for designing, conducting, and synthesizing generative user interviews….

Designing a New Product Offering - Street Art Tour

I consulted at tourism startup City on the Side to expand their product line and design their newest product: a street art tour.

Modernizing Language Education On The Web - The Vision

I worked for several years to bring a dusty dictionary website into the 21st century. Plenty of companies that specialize in reference materials have ported their content to the web, but few have leveraged modern technology to transform a useful, but clunky, informational tool into its fullest potential.

Adding a Human Touch to Machine Translations

Our team at Curiosity Media had decided to write its own Spanish-English dictionary from scratch, and we used data on what users searched to drive content creation. Insights from user interviews and this search data showed that our results for long-tail search terms, those one-in-ten-thousand long phrases that users typed into our search box, were causing our users...

Data-Driven Content Strategy

Behind the scenes of the web’s most popular Spanish-English language education site, SpanishDict.com, we built datasets from learners’ search queries that contained millions of pieces of human-entered text. Leveraging insights from this data gave us a unique advantage in our content strategy and drove traffic growth from 9M to 15M unique visitors per month.

Driving growth at a healthcare education startup

TL;DR

As growth product manager for Osmosis.org, I led a cross-functional team to design and execute a series of A/B tests to increase free trial signup rate. In addition to a 30% increase in signups, the insights from these experiments created the opportunity to pursue larger UX research projects.

Transforming scheduling for researchers: from discovery interviews to insights to action

Scheduling flows were one of the biggest areas of technical and design debt in our product, and we had the customer feedback to show for it. There was a hope that we would totally overhaul the scheduling functionality and have a “big splash” marketing moment.

Aligning growth strategy with core product value: surveying our Biggest Fans

Our product was already getting a lot of traction with students, and stakeholders had many different theories about why. I wanted to better understand who our core users were and the value they derived from the product, and then develop a holistic growth strategy around that information.

Product development: building trust during early ideation

We were tasked with a full overhaul of key UX flows. In order to align stakeholders around the long-term vision, we needed to build trust from the very beginning.

Product development special projects: building teams with open communication and a growth mindset

We had an urgent, high-risk, high-reward project that could land us a big enterprise client. Beyond setting up the project for success, the way we worked on this project would become a defining moment for a company culture in transition.